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The Power of Super Bowl XLVII
Did you know that the Super Bowl delivers more than 110 million viewers and that is one of the most-watched broadcasts on TV each year? That it fills nine of the top 10 television program slots in...
View ArticleMilk Madness with The Rock: Behind the Scenes of our Super Bowl Ad
For the first ever MilkPEP Super Bowl ad we were charged with laying out an incredible journey, where The Rock proves to be the ultimate Dad, the ultimate athlete and the ultimate obsessive milk...
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60 million and growing—Outlook.com takes flight
Sixty million users in six months can’t be wrong. And that number is about to grow a lot larger. On Tuesday, Deutsch launched its first global consumer campaign for Microsoft’s new email service,...
View ArticleThe VW Beetle: Now With Bullet Time
What do The Matrix and the new VW Beetle site have in common? They both use bullet time to show a constructed reality that slows down time so the audience can see everything as clearly as possible!...
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Behind the Scenes of Target’s Social Space at TED
Click above to see a slideshow of Target’s space at TED “How do you impress the world’s biggest thinkers?” That’s the challenge Deutsch LA experiential creative director Daniel Chu and his team had to...
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Hover Royale 2013: The Gloves Are Off. The Goggles Are On.
They — are former classmates. Former roommates. Former BFFs. Now bitter rivals. HINES vs. HARRISON HOVER ROYALE 2013 The battle for hovercraft supremacy is on in this latest spot for Microsoft’s new...
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Behind the Scenes of the Best Justin Timberlake Commercial EVER
What would you do if you saw Justin Timberlake in person? If I did, there’d be some serious freaking out, with some embarrassing gushing and requests for an ‘NSYNC reunion. Luckily, the 20 superfans...
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The Making of Dr Pepper TEN’s “Mountain Man” Ad
When Deutsch LA set out to depict The Manliest Low-Calorie Soda in the History of Mankind or—as you may call it—Dr Pepper TEN, it went all the way back to a time when men were men, or at least wore...
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Vivos More: The Minds Behind Taco Bell’s Spanish Campaign
It’s not easy to capture the dual nature of the Taco Bell slogan Live Mas. Deutsch LA creatives Gordy Sang and Brian Siedband decided to do it in song. “The tagline is half-English, half-Spanish and...
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Taco Bell’s First Kiss: Breath Mint Optional
Do you remember your first kiss? It was probably as awkward as it was memorable. That’s the feeling we tried to convey in our new Taco Bell commercial, “First Kiss.” The spot shows how Taco Bell’s...
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Target Brings a Dollhouse to Life in Grand Central Station
Click on the image above to view a slideshow of the Dollhouse. Once upon a time, there was a dollhouse. It was beautiful and inspired everyone who peeked inside its windows. Then, one bright morning,...
View ArticleSee the Target Dollhouse Come to Life in This Time-lapsed Video
If you’ve ever wondered what it takes to put together a life-sized dollhouse, you’re in luck. The video below shows you just how the Target Dollhouse came to life in less than 54 hours, from the time...
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Louder and Louder: How I Grew Along With My Client
One of my very first projects as an art director at Deutsch NY was to rebrand Live Out Loud, a non-profit organization based in NYC that connected lesbian, gay, bisexual and transgender youth with LGBT...
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Don’t Settle for “Really Hot”: Diet Dr Pepper Serves Up a Really, Really,...
Showering, cooking and even snaking a drain – what couldn’t be improved with a really good looking guy around? Ridiculously good-looking men have never gone out of style, but now’s a particularly good...
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Your Achievement Here: The First Crowd-Sourced Brand Facebook Timeline
Our campaign for PNC Bank has always celebrated achievement, showcasing how their products and tools help people reach their goals. When Facebook rolled out the Timeline format a few months back, we...
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Need Sleep? We Can Help!
What’s keeping you up at night? Are you getting enough hours of sleep? What activities may be affecting your sleep? The Luna Tracker™ app from LUNESTA is here to help. Created by Deutsch NY, the Luna...
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Have a Happy Drive with the SmileDrive App
Driving just got a whole lot happier. Last week, Deutsch LA, Volkswagen and Google officially launched SmileDrive, an app to improve your social driving experience. So, what does this mean for you? If...
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Protein Fight Club: Milk Battles for Breakfast Supremacy
By Sean Lee & Luke Hughett Yankees vs. Red Rox. Ali vs. Frazier. Sergey Kirdyapkin vs. Si Tianfeng (for all the rabid Olympic race-walking fans out there) And now, Milk vs. Breakfast Burrito....
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The New TV Season – What’s Hot & What’s Maybe Not?
As the summer comes to an end, there are three things that I know: 1. My wife is ready for the kids to go back to school; 2. I am ready for football to start 3. The networks are ready...
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No Rules, Just Right: Outback Refreshes with an Old Standby
When Outback and Deutsch embarked on their first new campaign refresh in years, it turned out that the key to the campaign was actually hidden in plain sight. It was one of their original tag lines 30...
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